All We Remember Opens Chicago Retail and Creative Space With a Window Into the Design Process

Looks from All We Remember's current collection. From left: 4-Pocket Terrace Jacket in Pomegranate Green; Classic Tee in Light Natural Indigo Summer Solstice Print (collaboration with Chicago artist Cody Hudson); 2-Pocket SS Cove Shirt in Ocean Shibori.

Guests gather during the opening of All We Remember's new retail and creative space in Logan Square, where visitors are invited to experience the design process through conversation, workshops, and firsthand observation.

School of Fashion faculty member Jacob Victorine and co-founders have opened All We Remember, a new Logan Square retail and creative space where visitors can experience the fashion design process firsthand through workshops, conversation, and thoughtfully crafted garments.

At a time when more shopping happens behind screens than across counters, is inviting people to experience fashion firsthand.

The Chicago designer label has opened a new retail and creative space at 2949 W. Armitage Ave. in Logan Square, where visitors can browse the collection, talk directly with the designers, and follow garments from concept to finished piece. The space, which opened July 9, brings retail, product development, and community programming together under one roof.

Co-founded by School of Fashion assistant professor of instruction Jacob Victorine, Noah Zagor, and Rob Johnson, the space reflects the founders' belief that good design is best understood through conversation, curiosity, and firsthand experience.

"The experience of being here is just as important as the product itself," says Victorine, who compares the space to an open kitchen. "You can see how we work, see what we do, and interact with us while we're creating."

Visitors might find patterns spread across cutting tables, sewing machines in use, or garments still in development alongside finished collections. Workshops throughout the year invite participants to explore natural dyeing, patternmaking, sewing, and other hands-on creative practices, making the studio as much a place for learning as shopping.

More Than a Clothing Brand

That spirit of thoughtful making extends to the brand itself. What began in 2020 as an effort to rethink the traditional T-shirt has evolved into a minimalist designer label centered on size inclusivity, gender-neutral silhouettes, natural materials and dyes, and functional details that serve a purpose beyond aesthetics. It also reflects the School of Fashion’s emphasis on designing for real, diverse bodies rather than an idealized standard.

"If we're going to put something new in the world, we want to make sure it represents the values that we care about," says Zagor.

Each founder brings a distinct perspective to the work. Victorine leads the brand's design, product development, sourcing, and manufacturing. Zagor, former owner of Logan Square menswear boutique Meyvn, oversees creative direction, merchandising, and brand strategy. And Johnson, an attorney, oversees the company's legal and business operations while helping cultivate partnerships throughout Chicago.

Together, their complementary expertise shapes not only the business but every garment they create.

The founders describe their work as "simplexity"—designs that appear understated but reveal thoughtful details over time. Rather than reproducing classic garments exactly as they've always existed, they ask whether those details still serve a purpose.

Victorine points to the chest pocket on a classic t-shirt. Historically, it was . Today, many versions still include the same pocket—even though it's too small to hold something as common as a smartphone.

"So why is that pocket there other than an aesthetic bridge to the past?" Victorine says. "We're less interested in selling nostalgia and more interested in pulling craft and technique from the past as a way to design responsible garments for the society that we want to see."

It's an approach that quietly shapes everything from pocket placement and construction details to material choices and manufacturing decisions.

From Classroom to Studio

For Victorine, teaching and design are closely connected. The same curiosity and critical thinking he encourages in the classroom shape the work happening inside the studio, where students and recent graduates can experience every stage of the design process firsthand.

Assistant Designer and Product Development alum Shelby Olson '24 first met Victorine as a student in his Patternmaking I course before joining All We Remember as a summer intern. Today, she works part time with the company, contributing to product development while continuing to learn from the close-knit environment of an independent fashion label. She works alongside patternmaking and construction intern Lizzy Fowlkes '26, a Fashion Design alum who is gaining hands-on industry experience while completing her degree.

"I went into the program having only sewn a handful of times to now working in fashion full time," Olson says. "I've always been very thankful for 51�� because of the opportunities and people it's allowed me to connect with."

Olson says working for a small, independent fashion company has given her an appreciation for the realities behind every collection.

"There's a lot to learn from working closely with small independent fashion labels," she says. "It shows you that not everything is pretty and there's a lot of hard work that goes into creating a brand."

She credits 51��'s faculty with preparing her for that environment.

"51�� did a great job by providing students with professors who have worked in the industry," Olson says. "I learned a lot of first-hand experiences from the people who were teaching me. And I continue to learn by working closely with small brands, and it's been an honor to see everything that goes into it, even if it's not perfect."

Creativity and Community

Beyond retail, the space is designed to foster conversation, curiosity, and a deeper appreciation for the craft behind each piece. Alongside the collection, visitors will also find , Chicago's only photography bookstore, and footwear from , a Chicago-based, Latina-owned brand whose vegetable-tanned leather shoes are handcrafted in León, Mexico.

Whether they're attending a workshop, exploring the collection, or simply stopping in to ask questions, visitors are invited to become part of the creative process.

For Victorine, that's the thread connecting everything he does—as a designer, educator, and mentor. Whether in the classroom or the studio, the goal is the same: to encourage curiosity, thoughtful craftsmanship, and a deeper understanding of how creative work comes to life.

Visitors can experience that creative process firsthand at upcoming workshops, including a natural indigo and shibori dye workshop with neighboring vintage shop Sacrosanct on Saturday, Aug. 8.

51��

News